Harley Davidson has announced its plans to publicly test its first electric motorcycle, which hums like a jet airplane taking off.
Appeal to consumers
The public will get its first look at handmade demonstration models at an event in New York. After that, the company will take the models on the road for riders to try and provide comments.
The bike will travel down a route that will visit over 30 Harley-Davidson dealerships.
‘LiveWire’ electric motorcycle
The deep, rumbling sound of the engine is an iconic feature of Harley-Davidson brand, but consumers will not be hearing that sound in the electric motorcycle.
“Project LiveWire is more like the first electric guitar – not an electric car,” Mark-Hans Richer, Harley-Davidson Motor Company’s senior vice president, said in a statement. “It’s an expression of individuality and iconic style that just happens to be electric. Project LiveWire is a bold statement for us as a company and a brand.”