Coca-Cola Profit Down As Global Sales Decline

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Image by Dwight Burdette

Coca-Cola’s fourth quarter profit has declined, as the world’s largest beverage maker once again sold less soda in the United States and Europe.

Moving forward

The company’s less-than-estimated net income fell 8.4% from a year ago to $1.7 billion.

Coca-Cola shares saw their biggest fall, making the stock the biggest drag on stock trading.

Although it’s tapping the markets for growth and selling a number of beverages, pressure is mounting for the company to figure out how to get soda sales moving in the right direction.

‘Uncertain global economy’

Coca-Cola has been battling declining soda sales in developed markets, as people reach for healthier options.

“While we move forward in what remains an uncertain global economy, the long-term fundamentals driving our business and industry have not changed,” Coca-Cola Chief Executive Muhtar Kent said in a statement.

“A rising middle class, greater urbanization and increasing personal consumption expenditures in markets around the world will continue to drive greater demand for our beverages,” he added.

Posted on by Tsfp6 in Money Times

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