Developing a website isn’t the only key to success; you need to have an idea how it will impress. There are thousands of websites on the Internet and a number of them are your competition. It’s difficult to stand out. In fact, you only have a few seconds to grab someone’s attention. If you succeed, then there’s a higher chance of getting a potential customer.
If you had your website for a long time, but it’s not generating results, your design could be at fault. Here are some reasons it fails to impress:
It Looks Suspicious
People are aware of fraud and other wrongdoings on the Internet, so don’t be surprised if they don’t trust your website. If it looks unreliable at first glance, then you’ll lose the chance to grab their attention. In this case, for instance, you might need the help of a Birmingham web design company to make your site trustworthy to a British or worldwide audience.
It’s Difficult to Navigate
It’s important to maintain the attention span of your visitors. Grabbing their attention is only the first step. If they can’t figure out what to do next, then they’ll most likely leave your website. Don’t let your efforts go to waste. Focus on a user-friendly experience, so they can browse through every page. This way, they’ll stay longer on your site and help you make it relevant to search engines.
It Looks Empty
Even if you want to keep your content short and concise, not providing enough information can also be the reason your website failed. The landing page should have rich content, such as short descriptions, photos, and videos, arranged in an organised manner. Place important details at the top because there are users who don’t scroll all the way down when they visit a website.
Don’t let your business go down with poor web design. Give your website a makeover by hiring a professional web design company. This way, you can transform it and give visitors a better browsing experience.