British low-cost regional airline group Flybe comes up with a new marketing strategy aimed at rail and road competitors. The company unveils its campaign that puts emphasis on ways to save time when travelling. Media covered in the campaign includes television and website.
Paul Simmons, one of the company’s key officers, says that Flybe went back to their heritage to give the brand a strong positioning and personality. He said that it is essential, as very few people know what their company does. He admitted that the brand is what most people have heard about, but no one knows what they stand for.
The company’s new strapline is “From A to Flybe.” The new tagline is launched with a message that simply shows how fast Flybe airplanes can transport anyone to their destination. TV spots are aimed at business travelers and holidaymakers. The Corner spearheaded the campaign.