Once internet surfers go offline, do your marketing efforts go to rest as well? You shouldn’t limit your campaign to the number of hours people spend on the web. Take advantage of the wandering eyes of commuters and curious gazes of mall-goers. The more often they see your brand, the better the chances of them recalling you in their times of need.
Offline campaigns can be costly, so you have to be selective of the form your ads will take. ZodiacDisplays.com suggests considering the size of roll up displays, billboards, and posters, as well as the flexibility of stickers and pamphlets. They all capture the attention of people, but not all of them will capture the attention of your target demographic.
The common places where you find your consumers and the likely form of advertisement they encounter narrows your options.
One at a time
Since people encounter physical advertisements in passing, phrasing the message or the call to action in the simplest manner possible generates the most responses. Busy commuters and engaged shoppers tend to ignore ads with too many words crammed into limited spaces. They won’t spare the time to glance at it twice, grab a brochure, or bother reading it at all.
Understanding the effects of color, structure, and design on human behavior enables you to polish your ads and ensure their efficiency. Several industries took advantage of marketing psychology long before the internet came, and you may have applied some without knowing their purpose. The intention behind the color, the font, and the choice of words should contribute to the ultimate goal of turning passersby into clients.
Seal the deal online
Once you’ve hooked consumers, what they’ll want to know is how they can contact you through your website. The website, therefore, should be easy to locate in the advertisement. Once people access it, the website should finish the job of enticing the customer into buying the product or availing of the services offered.
Trends in visual marketing change quickly and so do people’s response to them. You have to constantly adjust, identify whether or not to follow a trend, and learn when to change your entire marketing strategy to accommodate the shifting needs of your consumers.