Search engines, particularly Google, keep updating their algorithms every now and then. The techniques that worked several years ago will now get you penalised. As a business leader, change is essential for your growth and development. All you have to do is to correct a few mistakes to be sure you start getting effective results.
Here are some of the old techniques that could be hurting your website:
Ignoring local search
If you are operating a business that focuses on customers within a certain city or country, it is important to learn more about local search. Most search engines handle it differently, which is why experts on SEO Perth companies trust recommend using region-specific keywords in your page titles and meta descriptions.
Using too many links
Links are still the biggest influence in search results, but that does not mean you should blast your site with many spammy links. This would only lead to penalties from Google and other search engines. Emphasise quality and focus on getting links that are relevant to your industry. One link from a popular blog can do more for your rankings than hundreds of low quality links. Authority sites are harder to get, but that is the reason search engines place such trust in them. They are a reliable measure of the quality of your site.
Focusing on Google only
With billions of searches every day, Google is undeniably a powerhouse on the Internet. So when people hear the term “search engine,” the first company they will think of is Google. Despite its popularity, it’s best to create a diverse traffic portfolio. Optimising for Bing and Yahoo! is paramount to a good SEO strategy, as well.
Change can seem scary, but it has many benefits. SEO takes time to master it and with a few adjustments, you can get that first page ranking.