Mozilla has shown interest in sponsored contents and ads, as it plans to include them on a new tab.
‘Deliver user value’
The company is going to try the test plan in which sponsored contents will show up on the boxes that appear when new tab is launched by users.
“These tests are not about revenue and none will be collected. Sponsorship would be the next stage once we are confident that we can deliver user value,” said Johnathan Nightingale, Vice President of Firefox, in a blog post.
Firefox shows nine “tile” boxes when new tab is launched, displaying screenshots of the most visited websites by the user.
Many users were concerned about Mozilla’s move to add advertising.
The company, however, assured that the test won’t affect the user in any manner.
Nightingale said the tests would be helpful for them to understand the requirement of the user. It’s designed to give users a clear idea on which part to ignore.