Have you ever spent a while staring at a website and trying to figure out why it’s so confusing?
Many websites out there are actually far more complex than they need to be. They are not complex in terms of functionality, but in terms of the content you see jammed into a single page. More than just the logo, title, and navigation bar, these pages also integrate all sorts of content, advertisements, and social media widgets packed all together.
When it comes to web design, simplicity rules. Cutting the clutter will reduce confusion and make your site sleek. What’s more, a simple site design will also help you achieve your desired goals (e.g. more subscribers, more signups, more sales).
So what do you do? Here are some tips:
Follow the 80-20 Rule
Focus on displaying only 20% of your site elements that deliver 80% usefulness. It’s a technical step, and you probably don’t even know what 20% is. Your copy, badges, and a call-to-action button—that’s the 20% right there.
Following this guide will help simplify your site design because it pushes you to cut your site elements down to the essentials. If you can, work with web design professionals such as the folks at Red Rider Creative.
Use More Images and Content Above the Fold
Studies show that many people spend most of their time on the upperfold of a web page. If you want to increase the effectiveness of your site, place the main content and call-to-action at the top of the page. Your goal here is for users to see all the important stuff without having to scroll down.
Stick to a Three-Color Palette
Why settle on three colors when you can have ten? It’s so easy to get carried away with colors that before you know it, your website looks like a rainbow diarrhea. Simplify your site designby limiting your palette.
Choose no more than two or three colors to start off, and stick to it. Consistency is everything when it comes to creating a cohesive palette for your site.
The key to a great web design is actually very simple: you need to understand the rules of good design and follow them—all the time.