World Faces ‘Wine Shortage’

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The world is suffering from a growing wine shortage that’s already getting worse, Morgan Stanley Research has warned.

wine in glassShortage fears

The company says demand for wine “exceeded supply by 300m cases in 2012,” making it “the deepest shortfall in over 40 years of records.”

Morgan Stanley’s analysts Tom Kierath and Crystal Wang say the shortage comes despite the fact that there are one million wine producers globally, making 2.8 billion cases every year. That’s enough to keep up with the world demand, though.

They pointed out that global wine consumption has been increasing since 1996 and presently amounts to 3 billion cases each year.

Growing demand

Last year, global supply of wine already barely exceeded demand.

At the current pace, a global shortage of wine is quickly approaching. Global production has been steadily decreasing since 2004, when supply outweighed demand.

Overall, global production has been on a downward trend ever sine 2000s, when there were still massive excesses.

Wine has become particularly popular in France, as the economy booms and the standard of living there rises. The French are still the world’s largest consumers of wine.

The Need for more than Just Speed: The Beauty of Luxury Cars

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Luxury cars are a dream for many, but owned only by the privileged few. As the name suggests, it’s more than the regular sedan everybody in your neighborhood is probably driving. It’s a car designed with a very high degree of excellence, comfort, beauty, and speed in mind. Of the many brands around, one of the most trusted names when it comes to luxury cars is Audi.

Audi car dealers

One of the great features of luxury cars is that it looks as great on the outside as it does inside. It comes with a whole range of ultra-special features, upgrades, and gadgets that help make your driving experience better. Say you’re from New York; nothing says you’ve made it big than by rolling into the Big Apple in an Audi. You just need to visit the local Audi dealers in Brooklyn and find the unit that fits you.

More than Just a Car

Luxury cars are often designed for those who think beyond ordinary. The comfort and advanced features of these vehicles are in a class of their own. The main selling point of these cars is that they spell class all the way. Driving an Audi A8 sedan Quattro, for example, is not just about owning a car; it’s also a matter of prestige. Owning an Audi, or a BMW, Mercedes Benz, and other luxury brands means you’re not just buying a car, but also staking your claim that you’ve made it to the big leagues.

A Way of Life

Luxury cars are for the people who look at cars with a different perspective. Visiting the certified local Audi dealers in Brooklyn and getting your own ride is more than just making a purchase. These cars are an extension of your personality, as you choose the brand, model, and design based on your personal preferences. You choose the car because you feel you will get along with it and that it will make your driving experience better.

Prestige and Class

Everything from the power windows, state-of-the-art brake systems, advanced powertrain, to the keyless locking systems and Bluetooth wireless technology makes luxury cars a cut above the rest. These cars are also becoming more affordable, as the competition becomes tighter. The difference from the regular cars then lies in the brand name, the extra features, and the attached prestige.

Buying luxury cars, whether it’s an Audi, BMW, or some other brand, is really about buying into a certain lifestyle. When you drive these cars down the road, people only stare in awe. As they say, you get what you pay for, and more.

Trade Shows: Where Everyone Is Your Competitor

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Trade shows are like a flash mob of businesses packed into a compact space. Everyone’s vying for attention and this might be in the form of distributing branded items, giving freebies, or just talking about their products.

With so many companies making the same product as yours, how will you make your business different? Here’s how.

Let the creative juices flow

trade show booths

You’re wasting your time if you promote the traditional way. With over a hundred businesses competing inside that place, you’ll less likely attract a single customer if you have a boring sales strategy. Let your creative juices flow. You can design your booth and set up an attractive custom display or think of a mini contest you can hold inside your booth. Invite some speakers, be enthusiastic, and entice people to enter that mini contest, you’re on your way to great marketing.

Be where your competitors aren’t

If you’ve seen a marketing tradeshow, you’ve probably seen dozens of booths that promote the same kinds of product. And the result is minimal or no customers. Lining up with them makes it harder for your business to stand out. Look for a spot where you can be the only vendor of your product type for an uncontested sales approach.

Talk worthy

Other than setting up the most innovative and illuminated custom display on your booth, you need to have something worth talking about. Avoid out of the world chitchats. Educate and inform people about what your products can do for them. You won’t stand out from branding alone. Speak up, educate, and answer all your potential customers’ concerns for a more effective trade show.

Target the right market

If you attended a racecar show and you’re offering accessories for SUVs, then you’re less likely to attract customers. Define who you want to meet by function and title when you attend a trade show. Just because you’re offering car accessories doesn’t mean all car enthusiasts will buy it. Target the right people to avoid wasting time and money.

Of course, you should start building connections after the show. Trade shows, especially when done the right way, can generate huge leads and build a strong community around your brand. Keep in mind that the end of the show is just the beginning of your business’ success.

Achieve Online Success With These Internet Business Ideas

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building your business successThe Internet has changed the way people do business. In fact, new types of businesses have been established by enterprising individuals who’ve made the most of the online marketplace opportunity. If you’re planning to start an Internet-based venture, here are some ideas you may want to consider:

Virtual assistant service

Virtual assistants are independent contractors who work remotely and deliver administrative or clerical support services to clients anywhere in the world. To communicate, the virtual assistant and the client use phone, email, and chat or instant messaging.

Succeeding in this line of work requires a steady and reliable Internet connection. Most clients are strict about maintaining communication and receiving regular updates regarding the tasks they assign. If you’re required to send large volumes of data, you may want to switch to an Ethernet First Mile or EFM line for faster connectivity.

Affiliate marketing

Affiliate marketing is a revenue-sharing business model between an online business and a website owner. If you have a website or blog, you’ll simply agree to accept advertisements that promote the advertisers’ products. his will hopefully send potential buyers to the their site – especially if your customers/readers share a mutual interest. The model here usually is a revenue-sharing agreement based one. Depending on the agreed percentage, the business owner usually splits the profits with you.

Drop shipping

With a drop ship business, the USP is that you’ll be able to sell products even without handling or stocking them. You’ll just pick the item you sold from a remote warehouse and then ship it direct to the buyer. As drop shipping doesn’t require you to stock inventory, the main benefit is that you won’t have to put money into purchasing any of the products. All you need to do is merely take orders for products and pass them to the wholesaler or manufacturer. In turn, they see to it that the items are delivered to your customer. In this process, you can expect to earn a substantial commission, but not as much as you would do buying direct, unfortunately. Where drop shipping is most advantageous, however, is in that it allows individuals to run business without worrying the significant cost associated with buying and holding physical stock.

Hopefully you’ve gained an insight through this article into how the online environment has made business somewhat simpler. These are just some of the business ideas that you can do online. Regardless of the entrepreneurial direction you wish to take, you have to make sure that your Internet connection is fast and efficient. Investing in a secure EFM connection, for example, can make a lot of difference in the success of your online venture. Think of it as your first step in starting your online business.

Optimizing Your Website: A Key Advertising Strategy

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In a country where most people rely on the Internet to purchase goods and to find services, it’s important that your website is search engine optimized. Search engine optimization can establish your website’s presence on the World Wide Web. It can make your website visible across search engine results like those of Google, helping you draw potential customers to your business. By optimizing your website, you can increase your web traffic. Higher traffic can then lead to bigger business opportunities for your company.

Making use of website elements such as menus, titles, content, images, and keywords, effective professional search engine optimization services work by placing your website on top of popular search engines’ result pages.

SEO Defined

SEO stands for Search Engine Optimization, which is the process of obtaining traffic from the free, editorial, organic, and natural listings on different search engines. When you search for something on search engines like Google, you’ll see a search result containing web pages, videos, local listings, and images. SEO services work by optimizing websites so that they can have a better rank on different search engine result pages.

SEO targets different kinds of search, including news search, local search, image search, video search, academic search, and even industry-specific search engines. As an Internet advertising strategy, SEO considers what people search for, how different search engines work, the keywords or actual search terms people type, and which search engines are preferred by the audience.

Helping Businesses Reach Online Success

Hiring SEO services and optimizing your website can help you reach online success. By placing you on top of search engines results pages, it can help you find new clients and customers not just in the country, but in different parts of the world. SEO services can bring you a higher return on investment or ROI than any other form of marketing. As it works to secure your rank on search engines, you’ll receive customers consistently.

SEO services can increase online visibility. As more and more people see your website and your line of products and services, you’ll have an opportunity to develop better brand recognition and awareness.

Whether you’re a startup or have been in the business for years, search engine optimization services can help your business succeed. To learn more about SEO services, click here.

4 Mistakes to Avoid to Make CMMS a Perfect Tool for Business

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Efficient Asset ManagementComputerised Maintenance Management System is becoming popular. As this asset managing tool is automated, many businesses find this effective when it comes to managing and controlling their assets, equipment, and maintenance needs. In fact, it controls all aspects of the planning of necessary errands for a safe and effective maintenance.

But like other things, CMMS demands careful planning and preparation to make it a success. Some businesses, especially new ones, are often rushing into automation that they sometimes forget to plan and prepare for CMMS implementation. Take a look at some of these mistakes.

Not defining the needs of your business

You can’t survive a war if you’re not ready for it. This is why you need to make sure you define your business’ needs and requirements accurately. From your manpower needs to your management requirements, you need to know what’s missing before implementing CMMS.

Not training the people on how to use the system

Even if your CMMS is one of the priciest implementations on the planet, you can’t achieve its full functionality if your team doesn’t receive the training required to make them competitive users. To realise the full potential of CMMS and have your team understand its full possibilities, you need to equip your business with quality training and knowledge to make your implementation a success.

Not reevaluating the system

Setting up CMMS successfully doesn’t mean it’s the end of your work. You need to reevaluate the system regularly to make sure you’re always on the right track. Situations change and it may impact your assets if you’re not aware of these changes.

Not seeking help

CMMS is a complex system and it needs assistance to make sure it fits your business. Ask for help and don’t do it alone. Managing your assets is efficiently means collaborate with experts. Their support can also be invaluable especially when problems come up.

CMMS will work at its peak when you know how to use it. By determining your needs and seeking professional help, you can avoid inaccuracies when it comes to asset management.

The Five Ts of Successful Corporate Blogging

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Blogging has really come a long way. While it remains centred on communication and information sharing, blogging has taken different roles for the benefit of Internet users. From a simple means of expressing personal opinions and ramblings, blog has become a powerful tool for small-scale businesses and big corporations. Corporate blogging, as we call it, is increasingly becoming a necessity.

Corporate blogs are great tools for promoting your business while providing useful information to customers. Many businesses integrate corporate blogging on their content marketing strategies, as they see how it has brought positive changes in their marketing efforts.

Blogging lets you share a range of topics from company news, updates, and events to industry experiences. It also gives you a platform to show leadership and express views on industry-related news and issues. As a result, you create an image that is intelligent, engaged, and concerned about the industry and its community.

If you’re planning to start a corporate blog for your business, it’s important to keep a few things in mind to meet your goals, be it for marketing or PR purposes. Here are the five Ts you should look into when aiming for a winning corporate blog.


Keep your goals in mind – this is the first rule. Make sure you have a clear understanding of what you want to achieve through your blog. Go back and review these goals regularly to keep your posts and entries on the right path. This is the key to driving growth and establishing brand authority.

Additionally, pay attention to the informational needs of your readers. Perth website designers understand the need for quality content to create a positive impression on your blog or website, and by extension, your company or brand image.


Start by choosing a team of core bloggers. Look for a few people who are skilled and passionate in writing about the areas you want your blog to cover. Go for individuals who have excellent writing skills and solid experience in online writing.

Teach your team about the editorial guidelines and the writing process you want to put in place. Keep in mind that the guidelines might change as you start publishing, but make sure to let them know the basic rules and ethics.


Many company blogs use an official and authoritative tone. This is true among those who constantly blog about company news and updates. While this tone may work for some, other businesses encourage their bloggers to have personalities and writing styles. Such blogs will read more human, as opposed to the usual monotonous, corporate tone.


One of the goals of corporate blogging is to form a community. Engage readers to participate in discussions by choosing topics that are engaging and appeal to their interests.

While it’s a chance to provide updates on your projects, new products, and services, make sure to include topics about the industry. Expressing concerns and opinions on industry-related issues gives the impression that your company is, indeed, part of that specific industry.


As with any online endeavour, it pays to see whether all the work is paying off. This is where tracking comes very handy. You should know how many people are visiting your blog and which entries have the most feedback. Otherwise, you can’t measure its success. Google Analytics is one of the most preferred web analytics tools, as it’s free and easy to use. It also monitors feedback and mentions.

With all these data, you can make the necessary changes on your blogging guidelines and learn how to improve everything from topic selection to the tone of the blog. Check out the Nutwork website for more guidance.


Loeb’s Entertainment Sale Proposal Rejected By Sony

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sony-entertainmentDaniel Loeb, a US hedge fund manager’s proposal that Sony sell a part of its entertainment business has been rejected by the Japanese company’s board in a unanimous decision. This has affected Sony’s shares, which have slid by over 5 percent.

In a letter addressed to the Third Point CEO, Sony affirmed that continuing to fully own Sony Pictures and Sony Music was ‘fundamental’ to its success.

What’s more in the Letter

In its letter to the CEO, Sony also added that the content in its shows is increasing in value. It also mentioned that the entertainment business would benefit over time given the rampant spread of new distribution platforms, the internet and mobile devices.

While Sony’s response to Loeb’s proposal was on the whole guarded, several analysts view the contents of the letter as a means for the Japanese giant to unlock its unrealized value. Sony also wrote in the letter that it is capable of raising money if needed and restated its plans to revitalize its electronics sector.

Elements of Content Marketing (that every Business should have)

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Content is at the top of the online marketing food chain. Of course, your strategies in writing and disseminating your web content have to be in line with the algorithm changes of Google. No matter what update the Internet giant rolls out, however, content will always play a significant part in Internet marketing.

Web content helps you reach and attract your target audience in more ways than one. Some traditional methods continue to produce great numbers when it comes to generating fast return of investment. Modern methods, on the other hand, are shaping the future of content marketing in the ever-changing online environment.

To help you achieve your online goals and succeed in business, here are some of the elements of a successful content marketing strategy:

Business Blog

Many experts consider blogs the second most important online real estate after your business site. Blogs boost your marketing and SEO in a variety of ways. Blogging gives your target audience valuable information complementing your products and services. Business blogs also create interlinks for a better linking structure for your site and enhances your visitors’ overall browsing experience.

eMail Marketing

Many digital marketing companies still use this strategy because of its flexibility. eMail marketing is an efficient way to stay in touch with millions of clients over time. It’s also used for testing marketing messages and spreading information quickly. This method allows you to send specific messages to segments of audiences easily while saving time and money on your marketing.

Video Marketing

Content marketing is no longer just textual, as the popularity of tablet computers and smartphones has made video marketing more effective. Videos add more dimension to the way you deliver your message. As watching video is more entertaining and engaging for most online audiences, video marketing has gained better acceptance. This has, for instance, led well-known photo sharing app Instagram to introduce video sharing support.

Marketing companies specializing in SEO solutions can help you maximize your content marketing efforts. They have the expertise and experience to manage your campaign and use the right strategies that suit your business. Content marketing is truly a powerful method, but working with the right company matters to ensure your success.

VoIP, the Standard of Business Communications

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Businesses today prefer Voice over Internet Protocol (VoIP) phone systems over traditional means of communication for many reasons. VoIP phone systems in Dallas, for example, allow companies to have a dedicated network that have many benefits outdated phones cannot offer.

It’s More Than Just Phone Calls

While some companies today still use a traditional business phone system, many are switching over to digital ways to connect. In addition to current standards such as e-mails, instant messaging, and video conferences, VoIP is yet another one of the reasons companies of any size are moving to digital systems in place of old school analog phones.

Newer ways to transfer information such as digital faxes and video calls used to take a long time and cost a lot of money. With the help of VoIP technology, these are now more affordable and have better quality. Fax messages are clearer, and recipients get messages quickly. Companies that are fond of video conferencing no longer experience that much lag within a call, as everything happens with near real-time accuracy. Thanks to advancements such as fiber optic cables, videos and long distance phone calls all happen as if the person you’re talking to is just in an adjacent room.

Because a VoIP system connects to a network, companies that rely heavily on voice communication have fewer dropped calls. Lines are clearer, regardless of how distant the callers are from each other. Even those who are working offshore can easily contact associates using VoIP. Additionally, people can check a person’s availability through indicators, or your company may also get a dedicated central operator to connect people.

It’s an Efficient, Affordable Solution

VoIP is not a new piece of technology. It has been around since 1999, but is only gradually increasing popularity among enterprises all over the globe. As this type of communication uses the Internet in transferring voice data, it’s not only faster but also much more cost-effective. VoIP utilizes Internet connections to make calls so mobile users no longer have to pay ridiculously high prices just to reach others.

There’s no need to pay for costly long-distance phone calls when you can have pretty much a limitless number of VoIP calls at a fraction of the cost. Moreover, most VoIP networks allow you to place calls as long as you have Internet access. With many establishments offering free or reasonably priced Wi-Fi access, you and your associates can place calls from almost anywhere, especially if you often travel on business.

Companies like offer businesses cutting-edge ways to communicate with associates and clients. Visit their website to find out more about how VoIP can help your company cut costs and connect with more people easily.