How to Improve Your Site’s Search Engine Rankings with an SEO Audit

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SEO on an iPadNo matter how great your search engine optimization strategy is, it will always need constant reviewing to make sure you remain on your intended goal. This is where an SEO audit comes in.

An SEO audit acts as the initial step in creating an SEO strategy — if you don’t have an existing one. If you do have one, you can use it to spot critical issues you might have missed along the way.

While you can always hire a professional to do an audit for you, it doesn’t hurt to analyze your website’s SEO performance yourself. Below are some basic SEO audit steps you can do:

Check the Page Titles, Descriptions, and the URLs

Look at how your website and its pages appear on search engines. Do the page titles incorporate the right keywords? Do the page descriptions include enough information? Are the URLs short and readable? If the answers to all these are “yes,” then your website and its pages have a great chance of ranking higher on search engines.

Assess the Content

Once you’re done analyzing the surface, dig deeper and check your content for consistency and quality. Be sure your content is relevant to your industry or market. It should also be readable enough to make your site visitors share it. SEO Werkz and other reliable Salt Lake City SEO consultants noted that you need to include organic keywords and a clear call-to-action. In addition, your website should have a good code-to-text ratio that search engines used to verify the relevancy of a page.

Check the Speed and Functionality

The loading time of your site should be the priority, especially if you are running an e-commerce business. Visitors, in general, don’t like waiting for pages. They expect the web pages to load quickly and properly. To test your website for speed and functionality, you can search for reliable plugins and speed test tools.

Review the Structure and Navigation

Developing a solid structure can help accommodate and retain site visitors. It also allows search engines to better understand your site. Check if your information is organized in a way that makes sense. You should also make sure that important pages are not buried too deep within the site.

Conducting SEO audits is important for several reasons. For one, search engines update their algorithms constantly that you have to keep up to make your site rank higher. Another thing is that SEO rules tend to change every year. You have to stay up-to-date to lower your website’s competition for rankings and visitors alike.

Utah Launches Funding Program for Small Biz Owners’ Tech Projects

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Business consultancyCash-strapped small businesses in Salt Lake City that have promising technology projects may apply for funding grants from the Governor’s Office of Economic Development (GOED).

The Technology Commercialization and Innovation Program aims to distribute $2.5 million in 2017 to around 25 qualified companies. Clark Cahoon, TCIP Fund Director at the GOED, said that small businesses have until November 20 to submit their applications.

Funding Awards

The funding program will award between $100,000 and $200,000, according to Cahoon. A committee comprising 40 members will screen applicants based on their technology resources, ability to implement their plans and their understanding of the market.

The program will further uplift Salt Lake City and the Utah’s status as a technology and innovation hub. Wallet Hub ranked the state among the top 10 most innovative states in the US, according to Annie Davis of the Salt Lake City Department of Economic Development.

Friendly Environment

Those who plan to buy a business in Utah have another reason to do so, as the process becomes easier due the “friendliness” of the state. A Thumbtack survey revealed that the state ranked seventh most business-friendly place in the country. The poll based its findings on more than 13,000 small business owners in 50 states and 80 cities.

The rankings showed how easy it was to create, run and expand your business. With an A+ rating, Utah maintained its standing from the previous year. Thumbtack economist Lucas Puente said that respondents have a higher confidence in the state’s support for small businesses. They were 4% more positive about the system. In addition, the expansion of Comcast Business in the state and Boeing’s six funding grants to nonprofit groups represent some of the positivity.

Your company should take advantage of Utah’s funding program and business-friendly environment, as your business rivals may have already begun to do so.

 

Great Marketing Means Greater Market Share Portion

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Marketing collaboration with the employeesAustralia, fondly referred to as a “Nation of Small Businesses,” have millions of these enterprises scattered throughout the country, many of which are head-quartered in Melbourne. Local owners and operators take pride in their organisations for having the power to compete against larger, more established and more known corporations. All these further prove just how stable and secure the nation’s economy is.

From a business-side point of view though, this incredible and continuous growth also brings with it a concern that you shouldn’t overlook: the increase in your competitors. Not only do you need to strengthen your grasp on your existing customers to stay afloat in this kind of market; you also have to persistently convert “browsers” to paying customers.

Where great marketing campaigns come into play

Whether your business is new or has operated for quite some time now, it always pays to routinely check and analyse the results that its marketing campaigns produce. As early as now, you should look at the current programs you have in place, and ensure that they’re indeed giving you your desired results.

Your primary goal is to stand out from the crowd and to achieve this, you need reliable and compelling advertising. And in today’s increasing reliance on technology and the Internet, it’s time you start working with a digital media agency in Melbourne.

Web-based marketing: Key to modern brand awareness

So long as consumers aren’t aware of your organisation, then you can’t grow your clientele list. Without growth in the number of paying customers, your revenues will start to drop and make it difficult, even impossible to keep your business in operation.

Marketing, regardless of the platform (whether physical or online), plays a massive role in spreading brand awareness. However, keep in mind that today’s consumers rely heavily on the web for most of their business transactions. The bottom line is: you need to expend just as many resources for your marketing campaigns online as you do with their traditional counterparts.

Ski Holiday Packing Tips for Beginners

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Family Ski VacationGoing on your first ski trip can be an exciting and a nerve-racking experience. Sure, you are looking forward to hitting the slopes soon; preparation can take so much of your time, especially if it’s your first time to go.

Make sure to reserve a hotel in advance to avoid any hassles. While there are services that offer last-minute ski accommodation for clients, early reservations will help you save money.

To make sure that you do not forget to bring every important item, this list is here to help you out. Feel free to use this as your reference, and you’ll surely have a fun ski holiday.

Clothing

Aside from having a ski helmet, you need to have your own ski/snowboard clothing. You should get those that are waterproof and made from breathable materials. Put that into consideration when it comes to the jacket, salopettes, and ski gloves or mittens.

Be sure to also wear glove liners for cold weather or some hand warmers (if it’s extremely cold). It’s also good to have a fleece, merino scarf, or neck warmer. Don’t forget to wear thermal bottoms, too. Snow boots are necessary, as well. As for ski socks, it’s advisable that you bring about three or four pairs.

Gears

Of course, every skier needs to wear appropriate eyewear. While it is possible to rent goggles at the ski resort, that can be expensive. As such, it’s still better to buy your own pair, especially if you plan to ski often.

Once you are on the mountain, a small rucksack can be pretty useful. This will make carrying certain objects (such as water bottles or snacks) much easier.

Other items you will need will include skis or snowboards, ski poles, avalanche transceiver, and probes.

Others

Because of extreme temperatures, you will also need sunscreen and lip balm. In case of emergencies, have your insurance details and passport photocopies ready. Some ski resorts also require you to provide that.

Positive Consequences of Peer Pressure

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Group of drug addictsA research conducted by the Cool Spot reveals that 8 out of 10 teens struggle with peer pressure. This can be on either negative or positive side. Learn about some of the benefits of peer pressure, which many people do not know.

Academic performance

According to the National Institute on Drug Abuse, teens are likely to obey peer pressure to please their friends. When teens channel their efforts to academic achievements, they can influence their fellows to do the same. In this situation, peer pressure can achieve a positive cause.

Alcohol abuse

Alcohol abuse starts with a few sips of the drink. Eventually, teens get used to alcohol to the extent that they cannot do without it. The habit leads to alcohol addiction, which can lead to a substance abuse rehab here in Salt Lake City for treatment.

  • Excessive consumption of alcohol leads to:
  • Temporary loss of consciousness
  • Nausea and vomiting
  • Coma or death

Alcohol addiction can also cause depression in the victim. All the same, it is possible for teens to say NO to the negative effects of peer pressure. It starts by choosing the right friends that will not influence you into doing something bad to yourself or to the people around you.

Healthy eating

Cases of obesity among young people are on the rise. By adopting healthier eating styles, teenagers can avoid the consequences of poor eating habits. Teens in schools and other communities can influence their fellows to develop healthier eating habits.

Exercise

Teens can come together for a wellness initiative such as physical exercise. This can help build their muscles and overall health, which is a good thing.

All the same, you cannot mention the positive consequences of peer pressure without highlighting the bad side. Among teenagers, peer pressure leads to several negative choices, some of which affect their lives for a long time. So do not take peer pressure lightly, as this can make or break a person.

The Differences Between a Bed and Breakfast and a Hotel

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Woman with her hotel breakfastWhen planning a holiday vacation, you have numerous things to think about and one of that is your accommodation. Accommodation options can be as diverse as the travellers. Whether you are going on a business trip or a family vacation, you have the following choices: hotels, motels, inns, or bed and breakfast (B&B), among others.

B&Bs have become popular in recent years, especially for individuals looking for a cosy home-like accommodation. Here are the main differences between a B&B and a hotel.

What a bed and breakfast can offer you that a hotel cannot

Most hotels are part of franchises, so they can sometimes lack the personal touch. In 90% of cases, you will never get to meet or even speak with the owner of the hotel. Upscale hotels offer various dining options, rooms, concierge services and room service.

A B&B, on the other hand, like the Bailbrook Lodge in Bath, offers a more personal approach. You usually have a choice of a few rooms in a home-like setting. You will have your own bathroom and breakfast is a part of the package, as the name suggests. Breakfast may be served as a basic menu or buffet style, depending on the guest house and the owner.

Your personal preference

Staying at a bed and breakfast lets you socialise with others. There is usually a dedicated room, such as a TV room, where guests can chat and get to know each other better. Hotels have many staff members taking care of various aspects. The owner of the property, as well as one or two other members, usually runs a bed and breakfast.

People who often travel will admit that they enjoy the personal touch they receive at B&Bs. So the next time you travel, why not try a B&B?

How Community Banking Can Help You Plan Your Finances

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Bank signChoosing the best way and the best place to entrust your hard-earned money is one of the most important decision you must make in your adult life. Everyone wants to earn from their investments, and though there are ways to help you earn cash from these, many people still prefer to save it in a bank like Patriot Bank.

Take Me to the Bank

Choosing a bank to grow your finances gives you protection from risks and uncontrollable events, such as a sudden fluctuation in interest rates. Unlike buying shares of stocks, your bank savings are protected from changing share values.

You can also withdraw your savings with fewer restrictions, unlike government bonds. This makes it essential during emergencies. You can also choose to put your money on various saving options: savings, checking accounts, time deposits or trust funds.

But not all banks are the same. There are commercial banks that offer an array of sophisticated deposit products, savings instruments and credit lines while private banks cater to specific clients (companies and small businesses). Community banks operate as your friendly neighborhood bank.

We are Family

Community banking means you don’t go far and away in choosing where to invest your money. This is a model that some banking companies use, and some have become excellent models for this type of operation.

The firm aims to be seen as a neighbor rather than a business through active participation in community life such as local fundraising events. Its lending rules cater to the borrower in the communities it serves, and lines of credit can be extended to professionals and entrepreneurs without the stringent lending requirements of big commercial banks.

Closing

Community banks operate with the mindset of a local, and as such, their products and services cater to the needs of their co-residents, which is an excellent way to grow from where they are planted.

High-Quality Kindergarten Education for Your Child

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Preschool kids enjoying schoolChildhood is a very important stage of a person’s life. In fact, this just might be considered as the most important and critical stage. This is mainly because the childhood years are also known as the formative years of every individual, explains childhood programs specialists in Phoenix.

This means that this is the time when the person’s brain and body are developing and most efficiently absorbing all the pieces of information in their environment. More than what their elders teach them, children absorb and embody the different things they experience around them.

Their Surroundings

We can say that it is essential to be aware of what is going on in your child’s surroundings. This is important during the childhood or formative years more than at any other stage in a child or person’s life.

The first formal education that a child receives outside of the home is preschool education. Even though children still have a long way to go after preschool and kindergarten, it is a good idea to start being critical of the preschool that you choose for your child.

Preschool and Kindergarten

Preschool is already a major player in the shaping of a child’s mind. You might be under the impression that children do nothing but eat, sleep, and play during preschool. But, it actually teaches them a lot of things that they haven’t already learned at home.

As such, it is important to choose a preschool and kindergarten school that offers a pool of qualified teachers and instructors. With highly qualified instructors and teachers, you don’t have to be concerned about whether your child is getting the kindergarten education and care they deserve. The teachers and instructors will take good care of your children in a holistic manner.

World Wart Z: How Dermatologists Remove Warts

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Doctor talking to a patientWarts are a menace that affects both the young and old. Its main cause is the human papillomavirus virus (HPV), which affects different parts of the body.

Revere Health, home to top dermatologists in Salem, uses different treatments to take care of mild and advanced warts. Yes, most people just let their warts to disappear on their own. However, warts can spread quite quickly throughout the body. It is a cause for discomfort. Genital warts and those that grow on the legs and hands are not the same. As such, they have different corresponding treatments.

How Dermatologists Treat Warts

It is not recommended, but you may let the warts heal on their own without going to a professional. However, you should definitely not ignore it if it starts bleeding. Some of the treatments your dermatologist may recommend include the following:

Salicylic Acid

If your warts aren’t too bad, experts will recommend salicylic acid. It is easy to apply, and you should see some changes after a couple of weeks.

Freezing

In this wart removal treatment, dermatologists apply liquid nitrogen on the wart. It causes the wart to turn into a blister. The dermatologist will then remove the blister along with the wart.

Laser Treatment

Laser surgery is a treatment for advanced wart infection. If your warts are spreading too fast and are large, laser treatment should be able to remedy this. It cauterizes the blood vessels in the wart and causes it to die. It is a simple procedure done within minutes.

Electrosurgery

Electrosurgery works in the same way as the laser surgery. But instead of using laser, this method uses an electrical current to kill warts.

If you try home remedies to treat warts only to realize that they are not working that the warts are getting worse, go to a dermatologist immediately.

5 Dangers of Secondhand Smoke on Children

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Girl SmokingSecondhand smoke is the combination of smoke produced by burning tobacco products with the smoke exhaled by smokers. At least 250 of the 7,000 chemicals identified in this passive smoke are harmful. The most widely known effect of smoking is cancer. However, exposure to the smoke can then cause serious health problems in infants and children. Exposure to environmental tobacco smoke can have some of the following health effects on kids:

1. Sudden Infant Death Syndrome (SIDS)

Among pregnant women, smoking increases the risk of the “sudden, unexplained, unexpected death” of infants in their first year of life. The Department of Health and Human Services also warns that babies exposed to passive smoke after birth are at higher risk for SIDS.

2. Respiratory Infections

Several studies indicate that older kids whose parents and caregivers smoke fall sick more often. The lungs of these children grow less than the lungs of kids who don’t inhale secondhand smoke. The children are more likely to need pulmonology services in Salem frequently. They are more prone to pneumonia and bronchitis.

3. More Severe and Regular Asthma Attacks

Passive smoke can trigger asthma attacks in children. Kids with asthma who are exposed to involuntary smoke also have more dangerous and frequent attacks. That is compared with children who don’t breathe the toxic smoke.

4. Ear Infections

Children exposed to secondhand smoke get more ear infections than kids whose parents or caregivers don’t smoke around them. The children who breathe the toxic smoke also develop fluid in their ears more often.

5. Chronic Cough

Wheezing and coughing are more prevalent in kids who inhale environmental tobacco smoke than those who don’t.

Kids breathe at a faster rate than grownups. And since their bodies are still growing, they’re more at risk of the dangers of secondhand smoke. Protect your baby from the involuntary smoke. Don’t smoke when pregnant. Don’t take your child to places where people are likely to smoke and keep your car and home smoke-free.

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